Samples

How a Kickoff Brief reads.

The point is not to sound mystical. The point is to give someone a cleaner call than they’d make with vibes alone.

Sample brief

Arsenal vs Brighton

Predictor-friendly

Match frame: Arsenal should still see more of the ball, but Brighton are awkward enough to stop this from feeling automatic.

Best angle: Arsenal still lean favourite, but this is not the week to get drunk on badge power alone.
Fantasy note: Prioritise secure roles and chance volume over speculative one-week punts.
Risk note: A draw is live if the game turns sterile or Brighton break the press cleanly.

Sample brief

Aston Villa vs Wolves

LMS filter

Match frame: Villa have the better players and more front-foot intent, but the question is whether the fixture is safe enough for a survival pick.

Best angle: Reasonable home lean, but not necessarily your cleanest LMS play if easier home spots exist.
Fantasy note: Attacking full-backs and creators stay more interesting than low-volume finishers.
Risk note: Wolves can still drag the match into a low-event scrap.

Voice guide

The tone should be confident, not obnoxious.

Football readers can smell fake certainty a mile off. The voice here is clean, practical and opinionated, while still admitting when a fixture is messy.

No “absolute banker” clown language.
No fake insider posturing.
No bloated intros before the useful bit.

How it should feel

“This sounds like someone who actually watched the game, understands the trade-off, and respects my time.”

That’s the bar. Anything weaker is just football wallpaper.

Why the samples matter

They prove the format before the inbox ask.

People should be able to read one short example and instantly understand the product’s value. If they still need a sales lecture after that, the format is wrong.

Best flow

Homepage shows live football proof.
This page shows the editorial voice.
The signup page closes the loop.

Get the first brief